By Richard Madison, Brighton School of Business and Management
Searching for a job is all about standing out from the crowd, and video CVs are fast becoming the new must-have item when it comes to showcasing your unique talents. Video is the latest phenomenon to sweep the recruitment industry, and more and more companies are choosing to perform video interviews while more and more candidates are opting for a video CV.
This blog explores this growing phenomenon, provides some simple tips on how to make the best video CV possible and shows you how to ace that all important video interview.
Video is Effective
Human beings are visual creatures, and almost 93 per cent of all human communication is visual. A traditional CV is usually scanned by a recruiter, and some vital details about what makes you unique can be missed.
Video is more effective as almost all (90 per cent) of the information transmitted to the brain is visual, and 70 per cent of all sensory receptors humans have are in the eye. In a study carried out by Dr. James McQuivey of Forrester Research, he determined that just one single minute of video is worth 1.8 million words.
How to create a video CV
Structuring a video CV is a different process than writing a traditional CV. As this is a relatively new phenomenon, it can often be difficult to structure a video CV to ensure you’re making the most impact.
The Structure of a Video CV
- Your first few seconds of screen time is where the employer will make their first impression of you.
- Before taking in what you say, an employer will notice your tone, body-language and attire which should convey confidence, liveliness and professionalism.
- Introduce yourself and explicitly state your intentions.
“Hello, my name is [Candidate] and I’m your next [Advertised Role].”
Unique Selling Point
- Tell the potential employers in with what’s unique about you, and how it will benefit their organization.
- What have you accomplished that makes you qualified for the position?
- Incorporate keywords from the job description so you’re tailoring your experience to what they are seeking.
- Remember not to read your CV to them but rather expand upon it in further detail.
“I’m driven, creative, and I will bring solutions to the challenges at your company. I have proven this in my last position by doing ______”
Call to Action
- Add a simple call to action, asking them to contact you further for more information.
- Doing this prompts the employer to act if they are interested in what they see in you, and shows that you’re being proactive rather than reactive in the application process.
- Be sure to also thank the employer for their time.
“Thank you for watching my video. I’m confident my skills and previous experience will help me produce results for your company. Contact me for more information. I look forward to hearing from you.”
Top Video CV Tips
- Dress conservatively and wear something you would choose going to a first interview.
- Try to situate yourself in front of a clean, single colour backdrop – a white wall is perfect.
- Be conscious about rocking back and forth while talking, crossing your arms or having your hands on your hips. Many people tend to sway gently when they’re speaking on video without realizing it.
- Ensure you record your video in an area free of noisy pets, kids, TV, laptops and/or phones.
- Just like making eye contact in an interview is important, ensure that you are looking at your camera (potential employer) not the wall or computer.
- Take your time and do a few practice runs of your script and speak slowly as you record.
Today, almost two thirds (63 per cent) of companies often use videoconferencing for job interviews, and interviewing via video has many benefits, both for the employer and the candidate.
For the employer, video interviewing can save time and hiring expenses, because there are reduced travel costs and management time. For candidates, video interviewing provides the opportunity to interview for a job that may be in a different location with ease, and without cost.
The Video Interview Process
Much like traditional interviews, almost every video interview is different however some similarities apply to most video interviews.
- Candidates are selected and notified that they will conduct a video interview
- Arrangements for an interview are scheduled – at home with your own webcam, a company office, an off-site location with a webcam setup, or via a webcam sent to the applicant.
- A tutorial provides instructions on the webcam and the interview format.
- There will be 10 – 15 questions related to the job the company is hiring for.
- The applicant will have 30 seconds to read the question and two minutes to respond.
Video Interview Tips
- Review all the instructions and ensure that you know how the webcam works.
- Follow the directions provided and read them thoroughly.
- Dress appropriately in professional interview attire.
- If you have a webcam, practise interviewing and record yourself to correct any issues you may have on camera.
- Look at the camera, not down at the desk or table