Social Resume: How job seekers and employers are connecting online

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Social CV Infographic

Source: Online Colleges

Text Version

How job seekers and employers are connecting online

Social Resume

1 in 6 job seekers credit social media with landing their current job.

A social resume is your online presence. Ideally, it should present you to the professional world as a well-qualified job candidate.

What should it do?

  • Give potential employers and clients a polished presentation of your skills and experience.
  • Enable you to network with others in your field
  • Allow you to keep a portfolio of your work that can be easily updated
  • Let you see who has looked at your resume and provide other analytics (depending on the network)

Social resumes are growing in popularity

  • With employers
    • Percentage of employers who reported using social media for recruiting: 89% in 2012, 92% in 2012
    • A growing percentage of recruiters are using these social networking sites to find job candidates:
      • Facebook: 55% in 2011, 66% in 2012
      • LinkedIn: 87% in 2011, 93% in 2012
      • Twitter: 47% in 2011, 54% in 2012
      • And job seekers:
        • Number of social networking profiles created by job seekers in 2012: 44% had three, 64% had two, 88% had at least one
        • And a growing percentage of job seekers are using social media to help find work:
          • Facebook: 48% in 2011, 52% in 2012
          • LinkedIn: 30% in 2011, 38% in 2012
          • Twitter: 26% in 2011, 34% in 2012

Where can you build your social resume?

LinkedIn

Specifically created for professional networking, this website:

  • Allows recruiters to search, find and connect with candidates
  • Enables users to create a profile using relevant keywords, join industry groups, and network

Typepad, Tumblr, WordPress

These easy-to-use blog engines let you:

  • Quickly create and share your blog
  • Promote your career highlights, skills, experience

ResumeSocial.com, VisualCV.com

These websites enable you to:

  • Create and share a video resume
  • Control who can see your information
  • Connect and interact with others in your field
  • Take advantage of a job-posting aggregator

Razume.com, Ziggs.com

On websites like these, you can:

  • Build a social resume from scratch
  • Connect to job search resources
  • Create and track visits to your profile
  • List yourself in professional directories

Other social networking sites that could help job seekers

  • Twitter:
    • Follow companies you’re interested in, since many tweet job listings
    • Facebook:
      • It aggregates over a million job openings from recruiters
      • TIP: Set your privacy settings to ensure you look 100% favourable to potential employers

How to create a social presence recruiters will like:

  • A 2012 Jobvite survey reveals what recruiters want to see:
    • Include:
      • Membership in a professional organization
      • Mentions of volunteerism
  • Don’t include:
    • Profanity
    • Poor grammar/spelling mistakes
    • Mentions of alcohol consumption
    • Religious posts

If you have influence, show it!

  • Klout score: Based on a scale of 0 to 100, your Klout score measures the size of your social network and by extension how many people you are reaching and influencing
  • LinkedIn connections, endorsements, reviews, etc.: List the number of connections you have in your LinkedIn network. Include any skill endorsements you’ve earned, as well as personal recommendations.
  • Twitalyzer rank: Your Twitalyzer rank is a measure of your Twitter influence and is based on many factors, including how many followers you have, your tweet volume, how often you’re retweeted
  • Blog engagement on Technorati ranking: If you have a popular blog, list the number of Diggs, retweets, and TrackBacks it gets. Include its Technorati ranking, which communicates how competitors on valuable keywords.

Creative social resume techniques:

  • One creative job seeker created an infographic based on her resume
  • Another wanted to show that he could lend “creative juice” to a new position, so he created a mock-up of a juice box to represent his online resume
  • An online marketing manager modeled the look of his resume on Google Analytics
  • A college professor teaching a social media class created a Pinterest resume by incorporating slides from PowerPoint, a video, recommendations, QR code, a professional headshot, screenshots of work and more

How to tell if your social resume’s working

LinkedIn

You can see:

  • How many times your profile has been viewed
  • How many connections are in someone’s network
  • Comments on your profile

Blogs

The higher your Technorati ranking, the more people are likely to see your profile:

  • Embedded social sharing tools like Digg can give you an idea of how many people are sharing your social resume

Twitter

You’re getting noticed if:

  • Your career-oriented tweets are being retweeted
  • The number of your followers is going up

Is a social resume worth the effort? Job recruiters seem to think so…

  • 89% of recruiters have hired through LinkedIn
  • 25% have hired through Facebook
  • 15% have hired through Twitter