Many job seekers have described to me that submitting a resume in today’s job market is mostly a banging-their-head-against-a-wall, extremely frustrating waste of time.
You want that resume to get you into an interview, but it doesn’t. I think this could be why:
* 80% of employers Google job seekers before inviting them into an interview! *
If employers don’t find something good and solid, that agrees with the resume – a LinkedIn Profile is perfect for this – you aren’t invited in for an interview.
Interviewing job candidates is very expensive for an employer to do (2nd only to the cost of hiring the wrong candidate)! Consequently, employers use Google searches to try to avoid those expensive mistakes.
The resume-submission-to-interview-invitation process typically runs through these four steps:
- Resumes are received and screened into two groups (“possibles” and “no”).
- Someone opens up a browser, and begins Googling the “possibles” which are then screened into three groups (“more likely” and “less likely” and “no”) based on what is discovered – or NOT discovered.
- The “more likelys” are compared. Phone interviews (a.k.a. ”phone screens”) may be conducted.
- Invitations to interview are extended, and the real dance begins.
- When nothing, or nothing good, is found about you, you end up in the “less likely” or “no” piles in step 2.
What Should Job Seekers Do in Response?
The good news is that job seekers can influence what is found in this process.
In addition, your participation will not only help you survive the Googling, it will also increase your “market value” and the size of your networks.
- Google yourself!
Look at the first 3 or 4 pages to see what is visible to an employer about you.
DO NOT be happy if they find nothing about you on Google! That means either of two things to most employers – you don’t know how the world works today (so you are out-of-date), or you are hiding something. Neither of those two impressions will help you in your job search.
Then, practice Defensive Googling for the rest of your job search (and career)…