Work Story Wednesday: Ryerson grad starts own business

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THE CHALLENGE

In 2010, Brennan McEachran founded Toronto-based SoapBox to build software technology that aggregates crowdsourced ideas. Lots of different organizations – ranging from ski camps to universities to non-profits to multinationals – want to get feedback from employees, customers, students, donors and volunteers, and early on Mr. McEachran saw the diverse possible uses of his technology as advantageous. However, he began to see that a wide target market could limit the market traction he needed for growth.

Read the full story of how Ryerson grad Brennan MacEachran founded his own company in the Globe and Mail! And don’t forget to check out our partners – WorkStory.net!